Group strategy

I. Diversification Strategy

From 2000 to 2013, the company implemented a diversification strategy in order to occupy more markets and develop new markets and avoid single operation risks.

Product diversification

Adopt a strategy based on relevant diversification and supplemented by irrelevant diversification. Through project research and development, sole investment, joint ventures, cooperation, etc., the industrial chain is vertically extended upstream and downstream, and horizontally to different industries, which makes the product type spectrum, the process spans hot processing and cold processing, and effectively improves the operational advantages and product added value.

2. Market diversification

Through sole proprietorship, joint venture, cooperation, etc., it has vigorously expanded the domestic and international markets. At present, the company's products have been exported to domestic regions such as South China, North China, East China, Northeast China, and Northwest China, and have been exported to Europe, North America, Latin America, Southeast Asian markets.

Brand strategy and boutique strategy

From 2010 to the present, the company has implemented the dual strategy of "left hand push boutique, right hand push brand" around the core idea of "brand is a series of functional and emotional value" in order to further enhance the purchase desire of corporate consumers. . In terms of "brand, boutique, packaging, high-standard quality assurance" and other aspects, they complement each other, reinforce the promise of "achievement of customers", comprehensively enhance the market awareness and reputation of Tianxiang brand, and further enhance Tianxiang's core competitiveness.